Project Overview

Croft Manor is a fictional manor house set within ancient parkland and woodland.

During autumn, visitors usually come for the colourful leaves, but many don't realise the estate is home to:

• veteran oak trees

• rare fungi

• wildlife

• conservation projects

• centuries of local history

The campaign encourages visitors to "look beyond the landscape" and discover the hidden stories of the estate.

 

Campaign Objectives

Increase:

• autumn visitor numbers

• family engagement

• weekday visits

• memberships

• volunteer enquiries

• website traffic

• email sign-ups

while educating visitors about conservation.

 

Target Audiences

• Families — Looking for affordable autumn activities

• Young adults — Photography, walking, nature, Instagram-worthy destinations

• Existing members — Encourage repeat visits.

• Local residents — Introduce them to events they may not know exist.

• Heritage lovers — Interested in history, architecture and gardens.

 

Campaign Theme

• Hidden Histories

• Tagline: Every path has a story.

 

Colour Palette

• Deep Forest Green

• Warm Ochre

• Cream

 

Typography

• Headings: Cormorant Garamond

• Body: Source Sans 3